According to the Associated Press, "Mexico has seized 380,000 boxes of Corn Flakes, Special K and other Kellogg’s cereals, claiming the boxes had cartoon drawings on them in violation of recently enacted laws aimed at improving children’s diets. "
Mexico claims that these cereal boxes are appealing to children because of the cartoons or mascots, in violation of recent laws. The laws are prohibiting food companies from using such marketing tactics that appeal to children.
The seized cereals may not necessarily contain high levels of sugar or fat, but the nutritional information stated does not meet the laws that ban food companies from using marketing ploys to entice children, Associated Press reported.
Profeco, a Mexican governmental agency ( Procuraduria Federal Del Consumidor) or consumer protection agency, claimed that these boxes of cereal did not clearly state nutritional values or severing sizes.
Although the majority of these cereal seizures were carried out at a warehouse north of Mexico City, also raided were 75 sales outlets where pallets of Kellogg's products were seized.
This is a continuing effort to improve the health of children in Mexico. According to the 2020 study, about 73% of the Mexican population is considered overweight.
The Guardian reported, in 2020, the Mexican southern state of Oaxaca put measures in place to curb an obesity crisis. Lawmakers in the Oaxaca region banned the sale of sugary drinks and high-calorie snacks to children and proposed fines and potential closures for stores breaching these rules.
Kellogg’s has not released any response to these seizures.